Investment 101

Investing starts with understanding the basics.

A goal, an account and an investment are three different things. Knowing how they work together can make your choices easier to compare.

The investing foundation

Six questions shape most investment decisions.

The answers can change over time, which is why an investment plan needs occasional review.

01

Goal

What is the money for, and how much may be needed?

02

Time horizon

When might the money be used or withdrawn?

03

Risk tolerance

How comfortable are you with changes in value?

04

Risk capacity

How much loss could your plan financially withstand?

05

Liquidity

How quickly might you need access to the money?

06

Cost & tax

What fees and tax treatment affect the outcome?

Canadian account types

The account is the container. The investment sits inside it.

These are common accounts Canadians may encounter. Eligibility, contribution room, tax treatment and withdrawal rules differ.

Tap or click an account to see more. Dollar figures shown are current for 2026. This overview is not exhaustive and does not replace current CRA, pension or provincial rules. Confirm personal contribution room and eligibility before contributing or withdrawing; official links remain available on the Resources page.

Types of investments

Different building blocks behave differently.

An account can often hold more than one type of investment. Availability depends on the institution and account rules.

01

Cash & savings

Money held in savings accounts or similar deposit products is usually easy to access and does not normally fluctuate with markets.

How it works

The financial institution pays interest on the balance. Rates can be fixed or variable, and access rules may differ by account.

Potential role

Often used for emergencies, near-term spending or the stable portion of a portfolio.

Main trade-offs

The return may not keep pace with inflation. Deposit insurance applies only to eligible deposits and is subject to coverage limits and categories.

02

GICs

A guaranteed investment certificate is a deposit made for a set period, usually in exchange for a stated return.

How it works

The term, return and payment schedule are set when the GIC is purchased. Some are cashable; others lock in the money until maturity.

Potential role

Can help preserve principal for a known goal or provide predictable interest within a portfolio.

Main trade-offs

Early access may be limited or unavailable, and a fixed return may fall behind inflation. Deposit-insurance eligibility depends on the issuer and product.

03

Bonds

Buying a bond generally means lending money to a government or company in return for interest and repayment at maturity.

How it works

The issuer normally pays interest and repays the face value at maturity. Bonds can also be bought and sold before maturity at a changing market price.

Potential role

May provide income, help reduce overall portfolio volatility and balance some equity risk.

Main risks

Prices can fall when interest rates rise. Credit quality, inflation and time to maturity also affect risk. A bond fund does not have the same fixed maturity as an individual bond.

04

Stocks

A stock represents part ownership in a company. Its value can rise or fall as the company and market conditions change.

How returns happen

An investor may receive dividends and may realize a capital gain or loss when the shares are sold.

Potential role

Commonly used for long-term growth because companies can increase earnings and value over time.

Main risks

Prices can move sharply and a company can lose substantial value. Holding only a few companies, industries or countries increases concentration risk.

05

Mutual funds

A mutual fund pools money from many investors and is managed according to a stated objective and strategy.

How it works

Investors own units or shares of the fund. The fund may hold stocks, bonds or other assets and is generally priced once each business day.

Potential role

Can provide professional management and diversification in a single holding, depending on the fund's mandate.

Main trade-offs

Risk depends on what the fund owns. Management expenses, fund series, advice costs and other charges vary and reduce the investor's return.

06

ETFs

An exchange-traded fund is a pool of investments that trades on a stock exchange throughout the trading day.

How it works

An ETF may track an index or follow an active strategy. Its market price can be slightly above or below the value of the investments it holds.

Potential role

Can offer broad diversification, targeted exposure and relatively low management costs, depending on the ETF.

Main trade-offs

Risk depends on the underlying holdings. Management fees, trading commissions and the bid–ask spread can affect the total cost.

07

Segregated funds

A segregated fund is an insurance contract that invests in a pool of assets and may include insurance-based guarantees and estate features.

How it works

The contract may guarantee a percentage of eligible deposits at death or at a specified maturity date, subject to its terms, holding periods and any resets or withdrawals.

Potential role

May suit an investor who values specific guarantees, beneficiary-designation features or other insurance-contract benefits.

Main trade-offs

Investment value and returns can still fluctuate. Fees are often higher than comparable funds, and withdrawals can reduce guarantees. Contract terms and tax consequences should be reviewed carefully.

Tap or click an investment type to learn how it works, where it may fit and what to consider.

Portfolio concepts

How the pieces work together matters.

No single concept works alone. A portfolio should connect the investment mix to the goal, the timeline and the investor’s ability and willingness to take risk.

Asset allocation

The proportion of a portfolio held in asset classes such as cash, fixed income and equities.

Why it matters

The overall mix is a major driver of how much the portfolio may fluctuate and the return it may reasonably pursue.

What shapes the mix

The goal, time horizon, need for access, risk capacity and comfort with market changes should all be considered.

Keep in mind

There is no single mix that fits everyone. The intended allocation may need to change as the goal or timeline changes.

Diversification

Spreading money across investments, companies, sectors, regions and asset classes instead of relying on one outcome.

Why it matters

Different investments can respond differently to the same market conditions, which can reduce the effect of one weak holding or area.

What it does not do

Diversification can help manage risk, but it cannot prevent all losses or guarantee a positive return.

Keep in mind

Owning several funds is not automatically diversified. Their underlying holdings may overlap or remain concentrated in the same market.

Rebalancing

Bringing a portfolio back toward its intended asset mix after market movements cause the proportions to drift.

Why it matters

Rebalancing helps keep the portfolio aligned with the amount and type of risk originally selected.

How it can be done

An investor may direct new contributions to underweight areas or buy and sell holdings to restore the target mix.

Keep in mind

Rebalancing too often can create trading costs or taxable gains in a non-registered account. A review schedule or range around the target can guide the decision.

Fees and costs

The amounts paid for investment management, advice, administration and trading reduce the return kept by the investor.

Common costs

These may include fund expenses, advisory fees, commissions, trading spreads, account charges and—in non-registered accounts—tax.

Why they matter

Even a small annual difference can have a larger effect when it compounds over many years.

Keep in mind

Compare the total cost with the services and value received. Performance should be considered after fees, using a suitable time period and benchmark.

Tap or click a concept to see why it matters and how it can affect a portfolio.

Explore the numbers

Simple investing calculators

Use consistent assumptions to understand relationships—not to predict a return or select a product.

Investment growth

Explore how time and regular contributions interact.

Adjust the assumptions to create a simple monthly-compounding illustration.

Illustrated future value$155,163
Contributions$77,000Estimated growth$78,163

Hypothetical illustration only. It does not include tax, changing returns, inflation, trading costs or withdrawals. Returns are not guaranteed.

Continue exploring

Saving for a child’s education?

RESP 101 explains contributions, government grants, growth and education withdrawals in one place.

Open RESP 101